Dubai – L’Oréal Paris proudly announces Yasmine Sabri, the award-winning Egyptian actress and regional icon, as its new ambassador for the Middle East. A symbol of modern Arab womanhood, Sabri makes her debut in the “Women of Worth” campaign — a bold initiative that redefines what it means to be a woman today.
Known for her resilience, elegance, and unwavering advocacy for women’s empowerment, Yasmine Sabri brings her voice to a movement that challenges outdated narratives about women’s roles in society. Launched by L’Oréal Paris in 2020, the Women of Worth program is dedicated to spotlighting women who embody compassion, strength, and a relentless drive to uplift their communities. Through grants, mentorship, and visibility, the initiative celebrates women across diverse backgrounds who are making a meaningful impact — proving that worth is not measured in one way but defined by each woman for herself.
In a region where cultural expectations have long cast women primarily in the role of caregiver or housewife, this campaign is a timely reminder that women can be — and already are — so much more: leaders, visionaries, entrepreneurs, and changemakers. More importantly, they can be whatever they decide to be. They choose their own path and take ownership of their destiny. It’s about honoring their incredible worth beyond the home and celebrating the multifaceted lives they lead both privately and publicly.
Yasmine sabri’s own journey exemplifies this vision. From acclaimed performances in cinema to her philanthropic work across the Arab world, she is a woman who has continuously redefined her own story. Her initiatives, such as Enti El Aham and Unlock Her Future, have empowered thousands of women and girls — reinforcing the idea that true worth comes from within, not from conforming to any societal mold.
“Becoming an ambassador for L’Oréal Paris is more than lending my face to a campaign—it’s a partnership rooted in shared values of empowerment and authenticity,” says Yasmine Sabri. “Together, we’ll amplify the voices of women leading change and remind every woman that her worth is hers to define.”
With Sabri as one of the faces, the campaign will spotlight real women with real stories — not filtered perfection, but authenticity, vulnerability, and power. It’s a rallying cry to shift the cultural conversation from prescribed roles to personal truth, from pressure to perform to pride in simply being.
Together, Yasmine Sabri and L’Oréal Paris are ushering in a new era of self-worth in the Middle East — one rooted in diversity, dignity, and unapologetic strength.
Because you’re worth it.
About L’Oréal Paris
L’Oréal Paris is the world’s leading beauty brand, trusted by millions across 150 countries. With groundbreaking innovation and a timeless message of self-worth, the brand is committed to helping every woman take charge of her story and her future. At its core, L’Oréal Paris represents the spirit of empowerment, inclusivity, and elegance that transcends borders and generations.
Contact:
Melanie Bou Rahhal